For coaches
Run your whole coaching business from one dashboard.
- Build periodized programs and assign them in a click
- See who needs you today before they fall off
- Sell programs and coaching from your own storefront
The coaching platform built around the athlete
Coach every athlete like they’re your only one.
Programs, nutrition, recovery and payments in one place. You build the plan on the web dashboard, your athletes follow it in the improof app, and every rep and meal comes back to you.
- No seat or per-athlete fees
- Free app for athletes
- iOS, Android and web
Athletes: get the app
For athletes
Know exactly what to do today, and see it working.
- Your coach’s session, set by set, with their notes
- Log a meal by typing what you ate
- Track PRs, streaks, sleep and weight in one app
Coaching shouldn’t need five apps and a spreadsheet.
Programs live in one place, food logs in another, check-ins in your texts, and payments somewhere else. The athlete gets lost in the gaps, and so does your time.
Fragmented tools
Training, nutrition and recovery live in apps that don’t talk to each other.
Admin overload
Hours go to chasing logs and switching tabs instead of coaching.
Lost connection
You find out an athlete drifted weeks after it happened.
improof puts the whole relationship in one loop.
How it works
One loop between coach and athlete
A web dashboard for coaches and an app for athletes, sharing the same data in real time.
- Coach
1.Build the plan
Lay out phases, sessions and sets in the program builder, then assign it to one athlete or a whole group.
- Athlete
2.Do the work
Today’s session shows up in the app. Log sets, rest, effort and meals as you go.
- Coach
3.See it and adjust
Adherence, nutrition, PRs and sleep land on your dashboard, with alerts for anyone slipping.
For coaches
Less admin. More coaching. A real business.
Everything you need to plan, monitor and get paid, in one web dashboard.
Program builder
Write the program once. Deliver it to every athlete.
Plan a full block week by week: strength, conditioning, recovery and deloads, grouped into phases with clear goals for moving on. Assign it and each athlete gets their own schedule in the app.
- Phases with requirements athletes work toward
- Sessions built from blocks, exercises and sets, with demo videos
- Copy, paste and duplicate to build a 12-week block in minutes
Coach dashboard
Know who needs you before they fall off.
Your dashboard flags athletes who have stopped training, stopped logging meals, or stalled on a goal, next to your upcoming sessions. Spend your time where it changes results.
- Training, nutrition and goal-stall alerts
- Your whole roster with progress and last session at a glance
- Unlimited athletes, with no per-athlete fees
Athlete insights
The full picture of every athlete, without asking.
Open any athlete to see the last week of training, nutrition against their targets, sleep and recovery, and how their key lifts are moving. Make the call with data, not guesses.
- Workouts with sets, loads, RPE and volume
- Calories and macros against the meal plan you set
- Lift progression, sleep and recovery trends
Storefront & payments
Turn your expertise into a business.
Get your own storefront page to sell programs and monthly coaching, take free consult bookings, and show reviews from your athletes. Payments go straight to you through Stripe.
- One-time programs and monthly coaching
- Free consult booking built into your page
- Featured programs, reviews and your own brand color
Calendar sync
Sessions sync with Google Calendar or iCloud.
Meal plans
Calorie and macro targets with meal timing.
Skip & swap
Athletes skip or swap a session, and you see it.
Wearables
Sleep and steps from Apple Health and Health Connect.
For athletes
Your coach in your pocket.
The free improof app turns your coach’s plan into today’s to-do, and every log into progress you can see.
Training
Open the app. Your session is waiting.
Today’s session from your coach is front and center, with the week ahead underneath. Work through it block by block with a rest timer and your coach’s notes in view.
- Set-by-set logging with rest timer
- Coach notes and exercise demo videos
- Streaks to keep the habit going
AI nutrition logging
Log a meal the way you’d text it.
Type “6 oz chicken, a cup of rice and half an avocado” and improof breaks it into foods with calories and macros, backed by USDA nutrient data. Adjust amounts, save, done.
- Plain-language logging in seconds
- Nutrient data from the USDA database
- Daily totals against your coach’s targets
Progress
Proof that the work is working.
See your streak, program adherence, personal records, nutrition and sleep on one screen. Connect Apple Health or Health Connect and recovery data flows in on its own.
- Automatic PR detection and lift progression
- Adherence, nutrition and body-weight trends
- Wearable sleep and step data
Your coach
Connected to your coach, on your terms.
See the goals and meal plan your coach set for you, message them, and choose exactly what they can see. Activities, nutrition, recovery and progress are each yours to share.
- Goals and meal plans from your coach
- Per-category data sharing you control
- Free for athletes
All screens are from the improof dashboard and app, shown with demo data.
Performance-based pricing
You only pay when you get paid.
Most coaching platforms charge a monthly fee for every seat or every client. improof doesn’t. We earn a small share when you sell through your storefront, so we only win when you do.
Athletes
Free
The improof app on iOS and Android
- Your coach’s programs and meal plans
- AI meal logging
- Stats, PRs and wearable data
Coaches
$0
No subscription, no seat or per-athlete fees
- Unlimited athletes
- Program builder, dashboard and athlete insights
- Your own storefront and consult booking
When you sell
1%
Platform fee on storefront sales, plus Stripe processing
- Programs, meal plans and coaching subscriptions
- Payouts straight to your Stripe account
- Nothing owed if you don’t sell
Full details in our Terms of Service.
Our philosophy
More than a platform
Availability is the best ability
Longevity is the ultimate metric. We build for sustainable progress so you remain capable, present, and ready for the people and moments that matter most.
Pay it forward
We are the product of the mentorship we’ve received. improof empowers coaches to scale their impact and give back to the next generation.
Our mission
To eliminate the friction between guidance and growth by unifying the tools coaches and individuals need to reach their aspirations.
Questions, answered
What is improof?
improof is one platform for coaching: a web dashboard where coaches build programs, manage athletes and sell their services, and a mobile app where athletes train, log nutrition and track progress. Both sides see the same data.
Is improof for coaches or athletes?
Both. Coaches use the web dashboard to manage unlimited athletes, assign programs and meal plans, and monitor progress. Athletes use the iOS and Android app to follow their coach’s plan and log their training and meals.
How does AI nutrition logging work?
Athletes type what they ate in plain language. improof identifies each food and amount, and pulls calories and macros from the USDA nutrient database. Athletes can adjust amounts before saving, and coaches see the totals against the targets they set.
Can I sell my programs on improof?
Yes. Every coach gets a storefront page where athletes can buy one-time programs or monthly coaching, book a free consult, and read reviews. Payments are processed by Stripe and paid out to you.
What does it cost?
The athlete app is free. Coaches don’t pay a subscription, a seat fee or a per-athlete fee. improof keeps a 1% platform fee only on sales you make through your storefront, and Stripe’s standard processing fees apply to those payments. If you don’t sell, you don’t pay.
Who can see my data as an athlete?
Only the coach you connect with, and only the categories you allow. You can turn sharing of activities, nutrition, recovery and progress on or off at any time from the app.
Ready to become the proof?
Bring your programs, nutrition and athletes into one place. Whether you coach or compete, your next chapter starts here.
Athletes: get the free app